Place of MB0505

Tips for Exams

CL 2200 IMMUNOLOGY

All questions will be interlinked. Mostly after week 12.

CL 2201 MOLECULAR GENETICS

Section A and B-All topics will be tested
Section C-Topics after common test will be tested, 2 questions from Dr Chan, 1 question from
Ms Leong

CL 2202 BIOINFORMATICS

William How

• Lecture 1 (Overview)

1. The 3 central biological processes

• Lecture 2 (Databases)

1. Definations of primary and secondary database
2. Examples of primary and secondary database
3. Details about nucleotide database
   -example:GENBANK
4. Annotation sequences
5. Explain why data in nucleotide database is heterogenous
   -complete genome, partial sequences, incomplete genes)
6. Details about protein database
   -portals, know the member of each portal

• Week 3 (Secondary Databases)

1. How info in secondary database is derived?
   -PROSITE, PFAM, PRINTS
2. Different ways of analysis
   -Regular expression (PROSITE)
   -Rules (PROSITE)
   -Fuzzy expression
   -Fingerprints (PRINTS)
   -Blocks
   -Profiles
   -Hidden Markov Models (pfam)

• Week 5 (Whole Genome Database)

1. Comparative Genomics

Lawrence Tham

• Week 6 (Analysis Tools for Nucleotide I)

1. Why align sequences
2. Definations of similarity, identity, conservation, homologues, paralogues, orthologues
3. Significance of E-value and P-value
4. Which tools have E-value and P-value, which does not

• Week 7 (Analysis Tools for Nucleotide II)

1. BLAST tools
2. NCBI
3. Different BLAST tools and when do we use them
4. Conceptual translation

• Week 8 (Analysis tool for Protein Sequence Analysis)

1. MSA
   -purpose of MSA
2. CLUSTALW
3. How to use CLUSTALW
4. What can u get from CLUSTALW
5. Limtations of CLUSTALW
6. Consensus Sequence
   -must be able to interpret the consensus sequence
   -[ yA ] x---v--
   -Know wat the [ ] means, Wat is the use of the capital

CL 2203 PROTEIN TECHNOLOGY

• Qn 1 n 2 on purification
  -Qn1: How to do it and choosing
  -Qn2: Explain how the techniques works
• Qn3 n 4 on structures
  -topology diagrams
  -domains alone
• Q5 on folding enzymes
  -chaperonins
  -PDIs
  -PPIases
• Q6 on tags and inclusion bodies
  -HIS
  -GST
  -Impact Twin
  -Growth curve
  -how proteins form inclusion bodies
  -Interpret from gel

CL 2206 MEDICAL MICROBIOLOGY

• AK: Bacterial diseases of the reproductive system
• Vanaja: Bird Flu lectures, viral pathogenesis lecture
• Tan Khoon Bin: Mechanism of action and definations
• Tay Boon Hunt
  -Parasitology: life cycle, parasite that caused GI tract, clinical symptoms of parasites
  that caused GI infection
  -Mycology: different types of mycoses, microscopy, diagnosis (methods, clinical
  symptoms
  -Bacteriology: Neisseria, enterobacteriaceae, microscopy, cultural characteristics,
  biochemical tests

CL 2207 MARKETING

Section A n B

First semester

• Lecture 2

1. Concept of exchange
2. 5 marketing orientations/philosophies
3. Organisation's marketing environment
   -cultural, economy, social, legal etc
4. 4 philosophies
   -production orientation
   -sales
   -market
   -societal

• Lecture 3

1. Consumer buying process
2. Factors influencing consumer behaviour
   -Maslow's hierarchy of needs
   -social factors (reference groups, opinion leaders, family etc)
3. Types of consumer buying process
   -routine response behaviour
   -limited decision making
   -extensive decision making

• Lecture 10 (segmentation)

1. bases for segnentation
2. criteria for effective segmentation

• Lecture 11

1. classifications of products (convenience, specialty, exclusive, unsought)
2. product mix decisions (line depth, product mix width)
3. product line
4. product line depth
5. types of brand (generic, manufacture, private, co-branding)
6. product warranty (express, implied)

• Lecture 12

1. Marketing mix decisions for product at each stage of PLC
   -product modification
   -quality modufication
   -repositioning
2. new product development process
3. product characteritics and rate of adoption
   -complexity
   -compatibility
   -relative advantages
   -observability
   -triability

Second semester

• Lecture 6 n 7

1. Types of advertising
2. advocacy and product advertising
3. types of advertising appeal
4. media selection/frequency

• Lecture 8

1. Publicity

• Lecture 9

1. Personal selling process
   -lead generation (sources of sales leads)
   -tasks of sales management

Section C

• Marketing Mix
• SWOT Analysis
• Market Research
• Lecture 4 (2nd sem)
  -Primary and secondary data
  -how to obtain market share from secondary data
• Lecture 10 (lst sem)
  -segmentation bases
  -benefits of segmentation
• Lecture 12 (lst sem)
  -diffusion of innovation
• Lecture 11 n 12
  -characteristics of PLC
• Lecture 11
  -purposes of branding
  -uses of packaging
• key opinion leaders
• 3 types of product advertising
• Institutional advertising
• What type of advertising companies adopt?
  

Good luck for the exams
Anne